Message from CEO

I am Hirofumi Hatanaka who is the founder and CEO of X Border Consulting Inc..
Due to the unexpected outbreak of the Coronavirus (Covid-19) pandemic, normal life completely changed all over the world. In order to face this pandemic crisis, all companies need to develop and sell new products and services conducive to a new lifestyle.

All companies need to pursue not only their own profits but also to intellectually invest in sustainable businesses that are environmentally and socially friendly. Hence, in business activities, it is required to build a business model in which the business itself contributes to sustainability on a global scale while expanding profits and it is no exaggeration to say the future will come when businesses who don’t emphasize sustainability and the value of life will be held accountable by society.

However, there is a limit to thinking and acting independently, and by connecting beyond genres such as industry and technology, and by connecting with overseas companies as well as in Japan, we can develop new products and services and it may be possible to build a new business model.

In X Border consulting, we will create new "possibilities" by connecting possibilities across various borders such as country borders, industries, technologies, races, genders, and generations.

Looking ahead to the era of With / After Covid-19, we will continue to support companies, managers, and society in order to realize a sustainable world.

CEO’s Personal Career

1995

After Graduating Waseda University, began working at a research firm and joined HR Dept. and Research Dept.

2000

Started a business with a representative through an in-house venture system, created a corporate Web, EC site production support business

2002

Studied abroad at University of Nottingham, MBA in the UK through an in-house study abroad program.
Studied under Professor Mike Wright, a world authority on MBO (Management Buy-Out).
Researched M&A methods, Japanese SME business succession M&A.

2004

Joined the Trade and Economic Cooperation Bureau of the Ministry of Economy, Trade and Industry (METI), mainly engaged in ODA loans and international financial services.

2006

Corporate Planning Dept.

2008

Local Director (Executive Vice President) of a US subsidiary (New York)
Participated in the "Japanese Entrepreneur Survey Project" by Stanford University and the University of Tokyo.

2012

Internet security start-up company
Planned and established a US subsidiary (New York) and appointed CEO

2014

Home gardening products / water purifier manufacturer
General Manager of Administration Department of Vietnam Subsidiary (Hung Yen Province)

2016

General Manager of Business Administration Department

2017

General Manager of Corporate Planning Department
Planned and established of an Australian subsidiary (Sydney)
Planned and established of a general incorporated association

2020

Established X Border Consulting Inc. and became CEO.

2021

Studied and Certificated at University of Cambridge, Business Sustainability Management Course